Our quiz uses your values and strengths to match you to one of the 8 #VISIBILITY Styles that will work best for you.
Motivators are the ultimate encouragers. They feel most comfortable creating and sharing content that lifts others up before pushing their own agenda. Upbeat, high-energy video and graphic content (often incorporating music) works well to grab their audience's attention and solidify their position as your dedicated cheerleader.
Performers use their “highlight reel” to position themselves as an authority in their industry. Sharing their wins, achievements, and milestones inspires, educates, and ultimately persuades you to notice them. The ability to win the trust of their followers is in their ability to show that they are widely admired using third-party validation like speaking, press, and awards.
The Open Book feels most comfortable creating organic, spur-of-the-moment content that shares their highs, lows, and everything in between. Content is shared on a whim without much branding or editing. Their ability to build trust through honesty and openness has the potential to build a loyal and engaged following. For this style, confidence on camera is a must.
"Let's take this journey together" is the rallying cry of the Role Model. They feel most comfortable sharing with others through the lens of their own experience and lifting others as examples to follow. Often used by life coaches and health and wellness practitioners (but not limited to), their relatability and sometimes vulnerability are best shared through video content.
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Your Style
Experts are highly skilled at teaching a process, framework, or methodology that is proven and repeatable. Authority is vital, but not from 3rd parties like the press or awards; for the Expert, it's all about their client's results. Often used by business coaches and social media managers (but not limited to), experts best share their knowledge through graphic carousels, downloadable guides, and digital products.
Guides are natural leaders. While branded, polished content is paramount for credibility-building, a healthy mix of personal posts builds relatability and trust with followers. Their ideas are best shared through video content, teaching moments, behind-the-scenes, and before-and-afters that showcase their wealth of knowledge and position them as thoughtful coaches.
Entertainers are scroll-stoppers. Humor is their most powerful tool shared through spur-of-the-moment videos, skits, and graphic memes that tap into the day's trending topics. They’re comfortable sharing behind-the-scenes lifestyle content to build trust and reliability. Often, a large and diverse following allows them to sell a wide variety of services or products through their channels.
Activists are unapologetic about their passion and point of view. Often used by, but not limited to, non-profits and cause-based brands, they share emotionally charged content that inspires action, including user-generated content, videos, graphs, and memes— whatever it takes to convey their message with little regard to a specific design aesthetic. Activists develop loyal followings and must feel comfortable defending their position from those who disagree.
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