Creating a Moodboard for Your Brand Using Pinterest

Before embarking on any branding project, creating a moodboard that reflects your brand's vibe, style, and personality is a best-practice. Here’s a few tips for how to create a moldboard that will guide you or your agency partner to create a brand that is right for you and your target audience. Remember, a moldboard for your brand is about finding imagery that is both a personal fit for you but also what will resonate with your target audience. Keep this balance in mind as you curate your Pinterest board.

1. Create a Pinterest Board:

Head to Pinterest and create a new board specifically for your logo inspiration. You can make it private if you prefer!

2. Define Your Brand Personality:

Think about your brand as if it were a person. Is it modern and sleek, or more classic and timeless? Jot down a few words that capture the essence of your brand and find correlating imagery such as people, places, or things that reflect this style.

3. Colors that Speak to You:

Pin images that showcase the color palette you envision for your brand. Whether it's bold and vibrant or soft and muted, let the colors tell your story.

4. Styles & Visual Elements:

Search for images that resonate with your brand's style. Are you drawn to minimalistic designs, intricate details, or a fusion of both? Save images that speak to you.

5. Symbolism and Icons:

If there are specific symbols or icons that represent your brand, find images that align with these elements. This could be anything from nature-inspired symbols to geometric shapes.

6. Typography Inspiration:

Explore fonts and typography styles that catch your eye. Pin examples of lettering that you feel would complement your brand.

7. Exploring Your Industry

While your selections can be from anywhere and anything — don’t neglect looking at logos and branding that are related to your industry. For example, if you’re an accountant, you could search "branding for finance." This can help you see other successful brands in your field and if you'd like to contrast or emulate elements for your own business. On the same token, it can help you get a sense of what’s out there so you can stear clear of any choices that could be too close to your competitors.

8. Overall Vibe:

Lastly, pin images that capture the overall vibe you want your logo to convey. Is it energetic and dynamic, or calm and sophisticated?

Remember, there are no wrong choices here—just what feels right for your brand! If you’re working with an experienced graphic designer, this tool and your brand strategy will give them what they need to create a first draft of your logo that you’ll love. The creative process is collaborative, so you should expect some candid conversations to refine your logo to its final state.