10 Point Checklist for a Sales Page that Makes Clients Say YES!

01 LEAD WITH AN EMOTIONAL HOOK

❌ This is NOT the name of your offering: “10-Day Work from Home Habits Bootcamp”

✅ This IS the intriguing one-liner that speaks directly to the heart of the matter: “Are you constantly jumping from task to task, desk covered in sticky notes, feeling like you’re a ping pong ball inside the 4-walls of your home office?

02 PAINT THE PROMISED LAND

Use descriptive language and (at least 3) real examples that describe where your prospect is now and where they want to be:

✅“Do you want to confidently step away from your desk each afternoon feeling accomplished? Do you want to walk into your office each morning knowing what needs to be done ( & in what order) to be the most effective you can possibly be?” Do you want to feel like you’ve mastered your day instead of it mastering you?

03 RAISE THE STAKES

Educate your prospect on why their problem isn’t a bruise, it’s a gaping wound. Often the best way to do this is to use stats, before and afters, or scenarios that show winners and losers.

✅“X% of women who work from home will go back into an office due to constraints on productivity, wasting valuable time in commuting, and unnecessary money on a co-working space and gas. Meanwhile, women who work from home benefit from a flexible schedule that allows them to maximize their time and resources.”

03 CLEAR CALL TO ACTION

Invite prospects to take the next step by telling them exactly what the next step is. For example:

✅ “Get Started for only one payment of $97”
❌ “Learn More”

04 SHOW THE TRANSFORMATION

SHOW don’t TELL the transformation by focusing on the benefits (not the features). For example:

❌ What You Get:
Weekly Group Coaching Calls
[image of a computer icon]

✅ How Will Your Day-to-Day Be Different?
Each week you’ll implement a new productivity habit taught during a live coaching session where you can ask questions and get personalized guidance on how to make it work for you.
[image of a woman teaching from the screen]

05 SPRINKLE IN THE SOCIAL PROOF

Use client quotes, testimonials, and case studies that illustrate a before and after, press features, relevant certifications, and/or awards won.

06 GIVE THEM REASSURANCE

This can be a money-back guarantee or FAQs that eliminate any confusion and show that you’re thinking ahead and can preemptively answer their questions. Be sure to answer:

• How does it work?

• What if it doesn’t work?

• How can I be sure I’m making a good investment?

07 TALK LIKE A HUMAN!!!

Use humor if it’s brand appropriate, dial up the personality, sprinkle in niche-lingo that is specific to your audience. My BIGGEST pro tip in doing this is to make a voice recording on your phone instead of writing it down or typing it out. For many of us, speaking comes more naturally than writing and there tends to be a mind-finger-gap when putting our ideas into words. Saying it out loud first will give you a first draft that is conversational.

08 BE REAL

Avoid broad sweeping statements and unrealistic claims. Don’t give your prospect any reason to call BS on you. We’ve all wisened up to marketers and we know that the “if it seems too good to be true it probably is” scenario so it’s better to under-promise and over-deliver than the other way around.

❌ “Change your life in 10 days with my transformational program.” 
✅ “Implement 10 new habits in 10 days that will drastically improve your experience and output when working from home.”

09 USE SPECIFIC LANGUAGE

When we buy products we know what we’re getting. We can see, touch, feel, smell… Don’t leave valuable details out when promoting your service. Eliminate fears and build confidence by providing specific examples such as:

• This program is best for people who…

• This program doesn’t include…

• Here’s an overview of a single day as a member…

• 10 benefits you’ll see in your life right away….

• Mary gained X new clients and increased her ROI by X%

10 IT’S PROBABLY NOT TOO LONG

As long as the information on the page is organized don’t worry about the page being too long. Nowadays (thanks to mobile) sales pages tend to be very lengthy, being sure they cover all of the important points I’ve listed above, and reiterating the same information just from different angles. It’s probably more likely that your sales page is lacking critical info and that’s why users are bouncing before paying than that it’s too long. Consider working with a web designer who understands layout, hierarchy, and visual design for your sales pages that can make or break a sale.