Know the Difference: Speaker Bio vs. Company Bio
One of the biggest mistakes we see speakers make when applying is including their company bio in the place where we ask for a speaker bio. These are two very different pieces of content.
Your company bio is all about your company - your vision, mission, initiatives, accolades, some success metrics, and probably a call to action.
Your speaker bio is all about you as a speaker and as the right person to deliver the content that you’re pitching. The best way to win over an event organizer is to fill your application with things about the audience - what they’ll feel and learn when they hear from you. It should communicate to the event organizer that this topic matters and that you’re the right person to deliver it.
I recommend 75-100 words. Your goal is to say the MOST in the LEAST amount of words. Here’s an example of my speaker bio so you can see my guiding principles for a winning speaker bio in action:
“Featured in Forbes for her unique point-of-view on bartering, Melissa Barker is unapologetic in her mission to rally women to support one another. As the Founder & CEO of Women Entrepreneurs Inc. (WE Inc.), Melissa has created a global platform that brings connection, visibility, and opportunity to female founders across every industry. “Women are each other’s greatest business asset,” says Melissa. In her signature keynote, The New Call to Action for Women, attendees are moved to begin practicing tactical yet powerful ways to make #womenhelpingwomen more than a trendy hashtag and actionable steps to make every woman a champion of women.”
