Winnie & Lu

haley hoover

We partnered with Haley Hoover of Winnie & Lu to launch her signature product, the Airess Drying Rack. Our work included creating the brand identity, web design, email marketing, social media strategy, and influencer partnerships, which collectively contributed to a sold-out product launch. Beyond the product’s success, we helped Haley gain recognition as one of the 100 Women to Know in America. Haley also won the Drew Wynne Foundation Pitch Contest, further solidifying her influence in the industry.

about the project

  • Created the Winnie & Lu brand identity from scratch, establishing a fresh, compelling foundation for the company.

  • Designed a user-friendly website and executed targeted email and social media campaigns that led to the sold-out launch of the Airess Drying Rack.

  • Forged partnerships with influencers to increase brand visibility and credibility in the parenting and lifestyle market.

  • Helped Haley Hoover gain recognition as one of the 100 Women to Know in America and win the Drew Wynne Foundation Pitch Contest.

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"I had a vision in my head but WE Inc refined it into something even better than I ever could have imagined!

Melissa was fun to work with and even when I froze to make decisions, she helped gently guide me to a place where I could be decisive. In addition to her create design ideas, she also is effortlessly knowledgeable about effective, efficient, and affordable ideas to build brand awareness. I am so pleased with my logo and branding that I have sought Melissa and WE Inc's help on additional services for my new brand.

— Haley H., Winnie & Lu (Keller, TX)

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