premier connects

alyssa smith

We partnered with Alyssa Smith and Premier Connects to elevate their virtual executive event series for CIOs and women in tech. Our work included a branding refresh, website redesign, and a comprehensive event marketing strategy that spanned email campaigns and social media. The result was a modernized brand identity, a user-friendly website, and a targeted marketing approach that drove engagement, increased event participation, and positioned Premier Connects as a leader in tech networking.

about the project

  • Launched the Premier For Women event series and Authors of Influence to highlight women in tech and foster mentorship and networking opportunities.

  • Increased event attendance through targeted marketing strategies, driving engagement and participation.

  • Introduced Premier Partners, an exclusive multi-level partnership program designed for vendors and companies to collaborate in a non-sales-driven, mutually beneficial way.

  • Strengthened Premier Connects' brand presence, positioning them as a key player in creating impactful spaces for tech professionals.

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"To put it simply, Melissa and her team have changed our business. One of the most crucial parts of being a woman in business is finding others to surround yourself with who understand the day-to-day grit, celebrate the wins (even when they are small) and who dig in when life hands you a plot twist (or 10).

From the start, Mellisa has leaned in, taken the time to truly understand our brand and then seamlessly transformed each idea into reality. Along the way, she's become a dear friend, which I didn't expect to find and didn't know how much I needed.

If you are looking for a true 'partner' to help navigate your vision for your business - Melissa and her team should absolutely be your go-to!”

— Alyssa S., Premier Connects (Palm Beach, FL)

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