chubby dog nation®

 jenny glasgow

We partnered with Jenny Glasgow to bring her vision for Chubby Dog Nation® to life—a weight loss app designed to help dogs live healthier, longer lives. As a strategic liaison for custom app development, we worked closely with her tech team to ensure the user experience was seamless and supportive. We also led the charge on branding, marketing strategy, and creative direction, crafting a warm, encouraging identity that dog parents instantly connect with. From building the website and writing compelling email campaigns to creating social content that educates and inspires, we helped launch Chubby Dog Nation® as the go-to resource for canine health and wellness.

about the project

  • Managed App Development & Launch – From developer selection to ongoing upgrades.

  • Developed Brand Identity – For Chubby Dog Nation®, Healthy Dog Nation®, and Fat Cat Society®.

  • Led Go-to-Market Strategy – Including email, social, and community rollout.

  • Jenny Glasgow Named Woman of Influence (2024)

  • Chubby Dog Nation Awarded Most Innovative by SC Biz Journal (2024)

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"Trusted advisors, mentors, sounding boards, collaborators, and friends! I had a vision in my head of what I wanted my company to be but the WE Inc team truly brought it to life and did so with the skilled expertise of master crafts(wo)men.”

— Jenny G., Chubby Dog Nation (Charleston, SC)

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Amy Stasiukaitis, The Helm