The Message Maker is an express process completed in just three 90-minute sessions, completed with you 1-on-1.

We recommend scheduling your sessions over the course of two weeks.

Step 1: Find The Gaps

Together we’ll figure out the difference between what you’ve been saying, and how you actually need to talk about your brand. We’ll also determine how many messages you need based on your current business goals.

Step 2: Define The Undeniable Value

A thinking-heavy session where together, you will compile messaging data using Erica’s “OOO & AH” framework, in order to identify trends and alignment across your audience to establish your core messaging.

Step 3: Make Your Message

We’ll collaborate to refine your new positioning strategy and messaging guide, which is prepared for you prior to this final session.

You'll have a 10-page document outlining exactly what to say about your brand, where to say it, and most importantly – you’ll understand WHY your strategy works.

Great messaging sits at the intersection of best practices and what will best work for you and your brand, meaning: your voice is essential to this process.

Working with our team is collaborative from start to finish. Our creative process, refined through years of experience, is designed to match your vision with our strategic know-how. 

It’s rare, but on the occasion that we reach the end of the project and you’re not in love with the result of our work, we’ll discuss a reasonable hourly rate for additional edits.

The total cost of this is $850.

Three 90-minute minute discovery/strategy sessions, completed virtually.

• Your new messaging strategy and 10-page guide, which capture:

• Your Kaleidoscope Pitch (better than an elevator pitch): three versions

• “Line in the sand” brand differentiation statement

• Corporate positioning statement for press releases and formal scenarios

• Three transformation statements (primary, secondary, tertiary)

• Bank of audience’s key objectives, obstacles, outcomes, and objections