The Performer
Defining Trait: Polished, High-Production-Value Content
Biggest Opportunity: Ability to Quickly Build Authority as the Go-To In Your Niche
Watch Outs: Requires Access to Credibility-Building Opportunities like Speaking Engagements and the Ability to Create High-Quality Video Content
For Example: A Business Coach who shares a montage of clips featuring her speaking on stage at events with a live audience.
AS A PERFORMER…
You captivate your audience by showcasing your achievements and milestones. You thrive on third-party validation, such as press, awards, and speaking to large audiences. Your wins are shown outwardly to inspire and educate others. Your ability to gain trust is rooted in your visibility across respected platforms.
#Visible
get
your way
HERE’S HOW:
Social Media: Your best outlets are video-forward platforms like Instagram, TikTok, and YouTube. Share clips from speaking engagements, press features, and awards to showcase your expertise.
Public Speaking & Press: Seek out opportunities for public speaking, media features, and guest appearances on podcasts.
Content Creation: Create polished, branded content like professional videos and infographics that position you as the authority in your field.
