The Expert
Defining Trait: Relies on Results to Showcase their Abilities
Biggest Opportunity: Best for Women Who Have a Repeatable Process & Can Easily Show the Results You’ve Achieved for Yourself or Others
Watch Outs: Don’t Miss the Opportunity to Weave Your Personal Story into Your Work
For Example: A hairstylist shows a new twist on the bubble ponytail using her client as a model. -OR- A business coach who has a 5-step program that generates consistent results for clients.
AS AN EXPERT,
you are educator at heart. You excel at teaching a process, best pracrices, framework, or methodology that are proven and repeatable. Your authority is built on your clients' results and your experience or accolades. Your content is highly educational and often includes guides, downloadable resources, how-tos, and digital products.
#Visible
get
your way
HERE’S HOW:
Content Creation: Focus on creating in-depth guides, eBooks, and downloadable resources that showcase your expertise.
Webinars & Workshops: Host webinars, workshops, or online courses to teach your methodologies.
SEO & Blogging: Invest in blogging and SEO strategies that position your website as a go-to resource in your industry.
