The Guide
Defining Trait: Natural, Magnetic Leaders Who Love to Help Others
Biggest Opportunity: Educational and Inspirational Content Make You an Easy Person to Say Yes To
Watch Outs: Giving Away too Much Free Content is a Trap for this Style. Have a Clear Plan to Convert Followers to Buyers.
For Example: A Social Media Manager shares her top tips on a whiteboard for optimizing your Instagram bio.
AS A GUIDE,
you are a natural leader who balances polished, branded content with personal insights. You excel at teaching through video content and establishing credibility through a mix of professional and personal posts. Your audience looks to you for thoughtful guidance and actionable advice.
#Visible
get
your way
HERE’S HOW:
Social Media: Use Instagram and LinkedIn to share a mix of polished content and personal insights.
Video Content: Regularly share tutorials, how-to videos, and behind-the-scenes content on your own website as well as social media.
Public Relations: Develop a consistent newsletter that offers valuable insights and tips, reinforcing your position as a trusted guide.
