The Activist
Defining Trait: A Strong, Unwavering Point of View
Biggest Opportunity: Build Fierce Loyalty Among Followers
Watch Outs: Must be Able to Stomach the “Haters”
For Example: A brand advocating for a social issue or cause. There’s a clear goal to gain supporters, raise awareness, and possibly raise money.
AS AN ACTIVIST,
your passion and dedication to a cause drive your visibility strategy. You’re unapologetic in your messaging, often using emotionally charged content to inspire action. Your content is powerful, varied, and might include user-generated content, videos, graphs, and memes. A polished design aesthetic isn’t your focus—what matters is the message.
#Visible
get
your way
HERE’S HOW:
Social Media: Leverage platforms like X, Threads, and LinkedIn to engage in meaningful conversations, share powerful visuals, and amplify your message.
Content Creation: Focus on content that is easy to share, like short, impactful videos, infographics, and quotes that will spark your audience's emotions.
Public Relations: Participate in or organize community events, collaborate with like-minded organizations, and write op-eds for relevant publications.
