The Open Book
Defining Trait: Life Through Their Eyes No Matter How Messy
Biggest Opportunity: Great if Prefer to be Spontaneous Plus! You Don’t Need to be Tech-savvy
Watch Outs: You Won’t Be Everyone’s Cup of Tea. Highly Personal Content Attracts Some and Repels Others.
For Example: A real estate agent shoots a video from the car on the way to her next appointment sharing the ups and downs of helping buyers during a down market.
AS AN OPEN BOOK,
you feel most comfortable creating organic, spur-of-the-moment content that shares their highs, lows, and everything in between. Content is shared on a whim without much branding or editing. Their ability to build trust through honesty and openness has the potential to build a loyal and engaged following. For this style, confidence on camera is a must.
#Visible
get
your way
HERE’S HOW:
Social Media: Instagram Stories and ‘Going Live’ are ideal for your spur-of-the-moment content.
Content Creation: Consider blogging or podcasting (either your own or as a guest), where you can offer real-time insights and reflections about your personal journey.
Public Relations: Engage in online communities like Threads and Facebook Groups where you can share your experiences and foster conversations in an unpolished, real way.
